Consultant, Graphic Design & Photography

Alison Design Photo, Columbus, OH

04/2011 - Present

Designs strategic and creative solutions to advance client objectives.

• Captures lovely images to preserve memories and provide marketing content.
• Created promotional materials for a statewide child care organization.
• Worked with the web team on digital user experiences, creating graphics and giving feedback on content, site structure, usability, and overall digital design resulting in increased website usage.
• Researched and tracked campaign data utilizing spreadsheets and Cyfe dashboards, then presented analytics to the leadership team.
• Maintained all responsibilities from the previous Graphic Designer/Brand Specialist role.

Senior Manager, Production & Design

YMCA of Central Ohio, Columbus, OH

10/2011 - 04/2020

Used Adobe Creative Suite to conceptualize, design, and produce camera-ready print collateral and digital media. Coordinated development and direction regarding the scope of projects, technical approach, and criteria.

• Provided strategic leadership through effective project management, completing 100+ projects annually to promote membership, donations, and awareness exceeding goals by up to 10%.
• Maintained budget and made recommendations to realize optimal ROI by managing successful 30+ vendor partnerships resulting in an average annual savings of up to 40% per project and $30,000 for the overall budget.
• Created, implemented, and managed paid social media advertising with strategy, budget, and art. One campaign generated interest in 800+ people.
• Cultivated positive relationships with 200+ colleagues as a brand resource by creating print and digital templates then reviewing work for consistency.

Layout & Design Artist

The Columbus Dispatch, Columbus, OH

05/2007 - 01/2011

Worked with editors, photographers, copy editors, reporters, and layout artists to produce an informative, attractive daily newspaper.

• Produced print layouts for multiple sections on tight daily deadlines.
• Designed charts, conceptual illustrations, graphics, and maps.
• Collaborated with photographers to guide the creation of photo illustrations.

Marketing Specialist

OhioHealth, Columbus, Ohio

06/2011 - 10/2011

Increased efficiency for the Marketing team’s content generators.

• Generated a photography keyword library by reviewing thousands of images.
• Organized projects using online management software.
• Swiftly handled billing processes.

Graphic Design Specialist

Lextant, Columbus, OH

01/2011-01/2011

Supported the creation of a global marketing study’s materials.

• Produced multilingual materials using translation documents resulting in the study being able to successfully launch in five languages.
• Made material mock-ups for internal team review.
• Captured hundreds of product photos.

TECHNICAL SKILLS

Digital

• Email: Newsletters, Templates
• Presentations
• Social Media: Creative, Management, Planning
• Web: Responsive & Classic Display Banners, Video Ads, Website Updates

Photo + Video

• Action
• Commercials
• Events
• Locations
• Portraits
• Storytelling

Print

• Advertising
• Annual Reports
• Apparel
• Banners
• Billboards
• Brochures
• Charts
• Displays
• Flyers
• Mailings
• Maps
• Posters
• Programs
• Promo Items
• Signs

Results

• Data: Dashboards, Spreadsheets
• Planning: Budgeting, Strategies
• Project Management

TOOLS

• Adobe Creative Suite
• Illustrator
• InDesign
• Lightroom
• Photoshop
• Premiere Pro
• Basecamp
• Basic HTML, CSS
• Facebook Ads
• Formstack
• Google Ads
• Google Analytics
• Mailchimp
• Microsoft Office
• Excel
• PowerPoint
• Publisher
• Word

EDUCATION

B.S. Journalism
Minor, Media Design, Production and Technology

Central Michigan University, Mount Pleasant, MI
Cum Laude

A.A.S. Digital Design & Graphics

Columbus State Community College, Columbus, OH
GPA: 4.0

TRAINING

Women & Multicultural Leadership Development Cohort

YMCA of Central Ohio, 2018

National Women’s Mentor Pilot Program

YMCA of the USA, 2018

Team Leader Certification

YMCA of Central Ohio, 2017

• Leading & Coaching Others
• Introduction to Fiscal Management
• Volunteerism: Activating our Community to Advance our Cause

VOLUNTEER

Newsletter Editor

Neighborhood Civic, 2013-Present

Soccer Coach

Special Olympics, 2013-2018

Staff Photographer

Massive Report Columbus Crew fansite, 2010-2012