ALISON COLVIN

Senior Graphic Designer & Photographer

My name is Alison, and I'm a dedicated Marketing & Communications professional with 13+ years of experience in print & digital graphic design. I'm known as a creative content generator with sharp attention to detail and a responsive communicator who is excellent at multitasking and prioritizing on deadline. I am looking for my next opportunity to be a fast-paced, collaborative team environment.

Graphic Design


Advertising,
Digital & Print

Brochures, Reports,
& Programs

Flyers, Posters,
& Signs

Maps, Charts,
& Presentations

Promo Items
& Apparel

Video

Photography


Events

Portraits

Weddings

Landscapes

About


Consultant, Graphic Design & Photography

Alison Design Photo, Columbus, OH

04/2011 - Present

Designs strategic and creative solutions to advance client objectives.

  • Captures lovely images to preserve memories and provide marketing content.
  • Created promotional materials for a statewide child care organization.
  • Worked with the web team on digital user experiences, creating graphics and giving feedback on content, site structure, usability, and overall digital design resulting in increased website usage.
  • Researched and tracked campaign data utilizing spreadsheets and Cyfe dashboards, then presented analytics to the leadership team.
  • Maintained all responsibilities from the previous Graphic Designer/Brand Specialist role.

Senior Manager, Production & Design

YMCA of Central Ohio, Columbus, OH

10/2011 - 04/2020

Used Adobe Creative Suite to conceptualize, design, and produce camera-ready print collateral and digital media. Coordinated development and direction regarding the scope of projects, technical approach, and criteria.

  • Provided strategic leadership through effective project management, completing 100+ projects annually to promote membership, donations, and awareness exceeding goals by up to 10%.
  • Maintained budget and made recommendations to realize optimal ROI by managing successful 30+ vendor partnerships resulting in an average annual savings of up to 40% per project and $30,000 for the overall budget.
  • Created, implemented, and managed paid social media advertising with strategy, budget, and art. One campaign generated interest in 800+ people.
  • Cultivated positive relationships with 200+ colleagues as a brand resource by creating print and digital templates then reviewing work for consistency.

Layout & Design Artist

The Columbus Dispatch, Columbus, OH

05/2007 - 01/2011

Worked with editors, photographers, copy editors, reporters, and layout artists to produce an informative, attractive daily newspaper.

  • Produced print layouts for multiple sections on tight daily deadlines.
  • Designed charts, conceptual illustrations, graphics, and maps.
  • Collaborated with photographers to guide the creation of photo illustrations.

Marketing Specialist

OhioHealth, Columbus, Ohio

06/2011 - 10/2011

Increased efficiency for the Marketing team’s content generators.

  • Generated a photography keyword library by reviewing thousands of images.
  • Organized projects using online management software.
  • Swiftly handled billing processes.

Graphic Design Specialist

Lextant, Columbus, OH

01/2011-01/2011

Supported the creation of a global marketing study’s materials.

  • Produced multilingual materials using translation documents resulting in the study being able to successfully launch in five languages.
  • Made material mock-ups for internal team review.
  • Captured hundreds of product photos.

TECHNICAL SKILLS

Digital

  • Email: Newsletters, Templates
  • Presentations
  • Social Media: Creative, Management, Planning
  • Web: Responsive & Classic Display Banners, Video Ads, Website Updates

Photo + Video

  • Action
  • Commercials
  • Events
  • Locations
  • Portraits
  • Storytelling

Print

  • Advertising
  • Annual Reports
  • Apparel
  • Banners
  • Billboards
  • Brochures
  • Charts
  • Displays
  • Flyers
  • Mailings
  • Maps
  • Posters
  • Programs
  • Promo Items
  • Signs

Results

  • Data: Dashboards, Spreadsheets
  • Planning: Budgeting, Strategies
  • Project Management

TOOLS

  • Adobe Creative Suite
    • Illustrator
    • InDesign
    • Lightroom
    • Photoshop
    • Premiere Pro
  • Basecamp
  • Basic HTML, CSS
  • Facebook Ads
  • Formstack
  • Google Ads
  • Google Analytics
  • Mailchimp
  • Microsoft Office
    • Excel
    • PowerPoint
    • Publisher
    • Word

EDUCATION

B.S. Journalism
Minor, Media Design, Production and Technology

Central Michigan University, Mount Pleasant, MI
Cum Laude

A.A.S. Digital Design & Graphics

Columbus State Community College, Columbus, OH
GPA: 4.0

TRAINING

Women & Multicultural Leadership Development Cohort

YMCA of Central Ohio, 2018

National Women’s Mentor Pilot Program

YMCA of the USA, 2018

Team Leader Certification

YMCA of Central Ohio, 2017

  • Leading & Coaching Others
  • Introduction to Fiscal Management
  • Volunteerism: Activating our Community to Advance our Cause

VOLUNTEER

Newsletter Editor

Neighborhood Civic, 2013-Present

Soccer Coach

Special Olympics, 2013-2018

Staff Photographer

Massive Report Columbus Crew fansite, 2010-2012


Let's Connect


Alison Colvin

I am currently available for full time graphic design work in the Central Ohio area. I can't wait to hear from you!