Senior Social Media Specialist

Stellar Elements

06/2022 - 03/2024

• Grew LinkedIn organic engagement (comments, reactions, clicks, reposts) by 44% on average over three fiscal quarters.
• Launched the company’s LinkedIn page, which included a successful transition of page followers from the previous brand.
• Generated 100+ leads by designing marketing collateral using the Adobe Creative Suite and website mock-ups with Figma.
• Drove brand awareness, dozens of event registrations, and hundreds of leads by planning and designing diverse organic and paid LinkedIn and Instagram social media posts and pay-per-click display ads.
• Curated in-house visual content library by capturing event photography and headshots plus filming and editing interviews.

Graphic Design & Social Media Manager

Capital Health Care Network, Columbus, OH

06/2020 - 06-2022

• Created a monthly average of 100+ organic Facebook, Instagram, and LinkedIn posts, which drove hundreds of social media interactions.
• Completed dozens of marketing projects monthly, including print and digital advertising, apparel, brochures, flyers, and promotional items using the Adobe Creative Suite and collaborating with colleagues across the company.
• Revamped the company’s WordPress websites, boosting SEO with Google Ad Keyword Planner research, crafting descriptions, and directing layout and photography selections.
• Planned, designed, and analyzed Google Ads display and search campaigns to optimize for lead generation.
• Oversaw strategic vendor-managed advertising campaigns.

Consultant, Graphic Design & Photography

Alison Design Photo, Columbus, OH

04/2011 - 01/2023

• Generated dozens of monthly sign-ups by creating up to 40 posts per month for The Reiki Center’s Facebook and Instagram accounts to promote events and classes, including boosted Facebook posts and Instagram ads.
• Designed innovative print and digital collateral to market YMCA of Central Ohio memberships.
• Captured event and landscape photography for the City of Gahanna, Ohio.
• Photographed weddings, events, and portraits for clients to preserve memories and provide marketing content.

Project Manager, Production & Design

YMCA of Central Ohio, Columbus, OH

10/2011 - 04/2020

• Completed 100+ projects annually to promote membership, donations, and awareness, exceeding initiative goals by up to 10%, and with strategic leadership with practical project and time management.
• Maintained budget and made recommendations to realize optimal ROI by managing 30+ successful vendor partnerships resulting in an average annual savings of up to 40% per project and $30,000 for the overall budget.
• Cultivated positive relationships with 200+ colleagues as a brand resource by creating print and digital templates and then reviewing their resulting work for consistency.
• Met or exceeded Facebook and Google advertising campaign goals by providing strategy and budget recommendations as well as content creation.
• Conceptualized, designed, and produced final artwork and multi-channel digital assets using the Adobe Creative Suite to fulfill requests across the organization.

Marketing Associate

OhioHealth, Columbus, Ohio

06/2011 - 10/2011

• Reviewed and assigned keywords to thousands of images.
• Organized projects using online management software.
• Swiftly handled billing processes.

Graphic Design Specialist

Lextant, Columbus, OH

01/2011-01/2011

• Produced multilingual materials using translation documents resulting in the study being able to successfully launch in five languages.
• Printed and assembled material mock-ups for internal team review.
• Captured hundreds of product photos.

Layout & Design Artist

The Columbus Dispatch, Columbus, OH

05/2007 - 01/2011

Created an informative, attractive daily newspaper by collaborating with editors, photographers, copy editors, reporters, and layout artists to produce print layouts for multiple newspaper sections on tight daily deadlines.

• Designed charts, conceptual illustrations, graphics, and maps.

TECHNICAL SKILLS

Digital

• Email: Newsletters, Templates
• Presentations
• Social Media: Creative, Management, Planning
• Web: Responsive and Classic Display Banners, Video Ads, Website Updates

Photo + Video

• Action
• Commercials
• Events
• Locations
• Portraits
• Storytelling

Print

• Advertising
• Annual Reports
• Apparel
• Banners
• Billboards
• Brochures
• Charts
• Displays
• Flyers
• Mailings
• Maps
• Newletters
• Posters
• Programs
• Promo Items
• Signs

Results

• Data: Dashboards, Spreadsheets
• Planning: Budgeting, Strategies
• Project Management

TOOLS

• Adobe Creative Suite
• Illustrator
• InDesign
• Lightroom
• Photoshop
• Premiere Pro
• Basecamp
• Basic HTML, CSS
• Canva
• Figma
• Google Ads
• Google Analytics
• Grammarly
• Hubspot
• LinkedIn Ads
• Mailchimp
• Meta (Facebook, Instagram ads)
• Microsoft Office
• Excel
• PowerPoint
• Publisher
• Word
• Slack
• Storyblok
• WordPress

EDUCATION

B.S. Journalism
Minor, Media Design, Production and Technology

Central Michigan University, Mount Pleasant, MI
Cum Laude

A.A.S. Digital Design & Graphics

Columbus State Community College, Columbus, OH
GPA: 4.0

TRAINING

Social Media Marketing

Hubspot Academy, 2024

Social Media Marketing Certification II

Hubspot Academy, 2024

Design Rules: Principles + Practices for Great UI Design

Udemy, 2024

Women & Multicultural Leadership Development Cohort

YMCA of Central Ohio, 2018

National Women’s Mentor Pilot Program

YMCA of the USA, 2018

Team Leader Certification

YMCA of Central Ohio, 2017

• Leading & Coaching Others
• Introduction to Fiscal Management
• Volunteerism: Activating our Community to Advance our Cause

VOLUNTEER

Newsletter Editor

Neighborhood Civic Associaiton, 2013-2022

Soccer Coach

Special Olympics, 2013-2018

Staff Photographer

Massive Report Columbus Crew fansite, 2010-2012