Graphic Design & Social Media Manager

Capital Health Care Network, Columbus, OH

06/2020 - Present

Lead company-wide print and digital marketing initiatives to ensure professional branding and effective communication.

• Use eClincher social media content management tool for Facebook, Instagram, Twitter, and LinkedIn pages, creating an average of 100+ posts monthly using stock and original content from colleagues. Analyze and follow the best times to post. Adjust social strategy to reflect company goals.
• Update and redesign three websites using WordPress and DNN content management systems. Researched, wrote content, sourced photos, and implemented SEO tactics using Google Ads Keyword Planner to plan and write page descriptions.
• Work on Google Ads display and search campaigns: planning, ad content, and analyzing results to optimize for lead generation.
• Cultivate strategic vendor partnerships to produce timely, on-brand projects. Moving one project to a new vendor resulted in 50% annual savings.
• Collaborate with colleagues on marketing requests such as print and digital advertising, apparel, brochures, flyers, and promotional items.

Consultant, Graphic Design & Photography

Alison Design Photo, Columbus, OH

04/2011 - Present

Create creative graphic design and photography to advance client objectives.

• Consult with the YMCA of Central Ohio to design strategic, creative print and digital collateral to market membership, fundraising, and programs.
• Create and schedule 30-40 posts per month for The Reiki Center’s Facebook and Instagram accounts to promote events and classes, including running boosted Facebook posts and Instagram ads.
• Photographed weddings, events, and portraits for individual clients to preserve memories and provide marketing content.
• Captured photos for the City of Gahanna: fireworks, concerts, and events.

Project Manager, Production & Design

YMCA of Central Ohio, Columbus, OH

10/2011 - 04/2020

Enhanced organization-wide marketing and communication efforts through graphic design and project management.

• Used Adobe Creative Suite to conceptualize, design, and produce final artwork and multi-channel digital assets for marketing and communications projects across the organization.
• Coordinated development regarding the scope of projects, technical approach, and criteria with cross-functional teams and key stakeholders.
• Maintained budget and made recommendations to realize optimal ROI by managing 30+ successful vendor partnerships resulting in an average annual savings of up to 40% per project and $30,000 for the overall budget.
• Created, implemented, and managed paid Facebook and Google advertising with strategy, budget, and content creation.
• Cultivated positive relationships with 200+ colleagues as a brand resource by creating print and digital templates then reviewing work for consistency.

Marketing Associate

OhioHealth, Columbus, Ohio

06/2011 - 10/2011

Increased efficiency for the Marketing team’s content generators.

• Reviewed and assigned keywords to thousands of images.
• Organized projects using online management software.
• Swiftly handled billing processes.

Graphic Design Specialist

Lextant, Columbus, OH

01/2011-01/2011

Supported the creation of materials for a global marketing study.

• Produced multilingual materials using translation documents resulting in the study being able to successfully launch in five languages.
• Printed and assembled material mock-ups for internal team review.
• Captured hundreds of product photos.

Layout & Design Artist

The Columbus Dispatch, Columbus, OH

05/2007 - 01/2011

Produced an informative, attractive daily newspaper by collaborating with Editors, Photographers, Copy Editors, Reporters, and Layout Artists.

• Produced print layouts for multiple sections on tight daily deadlines.
• Designed charts, conceptual illustrations, graphics, and maps.
• Collaborated with photographers to guide the creation of photo illustrations.

TECHNICAL SKILLS

Digital

• Email: Newsletters, Templates
• Presentations
• Social Media: Creative, Management, Planning
• Web: Responsive and Classic Display Banners, Video Ads, Website Updates

Photo + Video

• Action
• Commercials
• Events
• Locations
• Portraits
• Storytelling

Print

• Advertising
• Annual Reports
• Apparel
• Banners
• Billboards
• Brochures
• Charts
• Displays
• Flyers
• Mailings
• Maps
• Newletters
• Posters
• Programs
• Promo Items
• Signs

Results

• Data: Dashboards, Spreadsheets
• Planning: Budgeting, Strategies
• Project Management

TOOLS

• Adobe Creative Suite
• Illustrator
• InDesign
• Lightroom
• Photoshop
• Premiere Pro
• Basecamp
• Basic HTML, CSS
• Canva
• Facebook Ads
• Google Ads
• Google Analytics
• Mailchimp
• Microsoft Office
• Excel
• PowerPoint
• Publisher
• Word

EDUCATION

B.S. Journalism
Minor, Media Design, Production and Technology

Central Michigan University, Mount Pleasant, MI
Cum Laude

A.A.S. Digital Design & Graphics

Columbus State Community College, Columbus, OH
GPA: 4.0

TRAINING

Women & Multicultural Leadership Development Cohort

YMCA of Central Ohio, 2018

National Women’s Mentor Pilot Program

YMCA of the USA, 2018

Team Leader Certification

YMCA of Central Ohio, 2017

• Leading & Coaching Others
• Introduction to Fiscal Management
• Volunteerism: Activating our Community to Advance our Cause

VOLUNTEER

Volunteer Committee - The Longest Day

Central Ohio Alzheimer’s Association, 2021-Present

Newsletter Editor

Neighborhood Civic Associaiton, 2013-Present

Soccer Coach

Special Olympics, 2013-2018

Staff Photographer

Massive Report Columbus Crew fansite, 2010-2012