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Advertising, Print & Digital
Digital - TV Screens
Collaborated with teammates to craft messaging, select visuals (local imagery performs best), and target ads to the most relevant audience.
Digital - Emails
Developed content, visuals, and templates in MailChimp.
Digital - Facebook Ads
Collaborated with teammates to craft messaging, select visuals (local imagery performs best), and target ads to the most relevant audience.
Digital - Web Banners
Used compelling, simple visuals to attract online attention. Tracked results with Google Ads and made adjustments as needed.
Digital/Print - Billboards
Developed content, sourced visuals, and worked with vendors to produce most cost-efficient pieces possible.
Print - Magazines & Newspapers
Full page ads in 614 Magazine, partial page ads in ThisWeek newspapers.
Print - Mailings
Developed content, sourced visuals, and worked with vendors to produce most cost-efficient pieces possible.
Print - Banners
Edited copy content, sourced and created visuals, and worked with vendors to get the best prices.
All content developed during my experience with the YMCA of Central Ohio.
Copyright © Alison Colvin All Rights Reserved.