Resume
Senior Social Media Specialist
Stellar Elements
06/2022 - 03/2024
- Grew LinkedIn organic engagement by 44% over three fiscal quarters by creating imagery, motion graphics, and video as well as compelling copy.
- Launched the company’s LinkedIn page, which included a successful transition of page followers from the previous brand.
- Generated 100+ leads by designing marketing collateral using the Adobe Creative Suite and website mock-ups with Figma.
- Drove brand awareness, dozens of event registrations, and hundreds of leads by planning and designing diverse organic and paid LinkedIn and Instagram social media posts and pay-per-click display ads.
- Curated in-house visual content library by capturing event photography and headshots as well as filming and editing interviews.
Graphic Design & Social Media Manager
Capital Health Care Network, Columbus, OH
06/2020 - 06/2022
- Created a monthly average of 100+ organic Facebook, Instagram, and LinkedIn posts, which drove hundreds of social media interactions.
- Completed dozens of marketing projects monthly, including print and digital advertising, apparel, brochures, flyers, and promotional items using the Adobe Creative Suite and collaborating with colleagues across the company.
- Revamped WordPress websites, boosting SEO with Google Ad Keyword Planner research, crafting descriptions, and directing layout and photography selections.
- Planned, designed, and analyzed Google Ads campaigns to optimize for leads.
- Oversaw strategic vendor-managed advertising campaigns.
Consultant, Graphic Design & Photography
Alison Design Photo, Columbus, OH
04/2011 - 06/2022
- Designed innovative print and digital collateral to market YMCA of Central Ohio memberships, which helped beat their membership campaign goals.
- Generated dozens of monthly sign-ups by creating up to 40 posts per month for The Reiki Center’s Facebook and Instagram accounts to promote events and classes, including boosted Facebook posts and Instagram ads.
- Captured event and landscape photography for the City of Gahanna, Ohio.
- Photographed weddings, events, and portraits for clients to preserve memories and provide marketing content.
Project Manager, Production & Design
YMCA of Central Ohio, Columbus, OH
10/2011 - 04/2020
- Completed 100+ projects annually to promote membership, donations, and awareness, exceeding initiative goals by up to 10%, and with strategic leadership with practical project and time management.
- Maintained budget and made recommendations to realize optimal ROI by managing 30+ successful vendor partnerships resulting in an average annual savings of up to 40% per project and $30,000 for the overall budget.
- Cultivated positive relationships with 200+ colleagues as a brand resource by creating print and digital templates and then reviewing their resulting work for consistency.
- Met or exceeded Facebook and Google advertising campaign goals by providing strategy and budget recommendations as well as content creation.
- Conceptualized, designed, and produced final artwork and multi-channel digital assets using the Adobe Creative Suite to fulfill requests across the organization.
Layout & Design Artist
The Columbus Dispatch, Columbus, OH
05/2007 - 01/2011
- Designed an informative, attractive daily newspaper by collaborating with editors, photographers, reporters, and layout artists to produce layouts, charts, illustrations, maps, and other graphics for multiple sections on tight daily deadlines.
Skills
Digital
- Email: Newsletters, Templates
- Presentations
- Social Media: Advertising, Boosting, Creative, Management, Planning
- Web: Responsive and Classic Display Banners, Video Ads, Website Landing Pages and Updates
Photo + Video
- Action
- Commercials
- Events
- Locations
- Portraits
- Storytelling
Graphic Design
- Advertising
- Annual Reports
- Apparel
- Banners
- Billboards
- Brochures
- Charts
- Displays
- Flyers
- Mailings
- Maps
- Newletters
- Posters
- Programs
- Promo Items
- Signs
Results
- Dashboards
- Spreadsheets
- Budgeting
- Strategies
- Project Management
Tools
- Adobe Creative Suite
- Illustrator
- InDesign
- Lightroom
- Photoshop
- Premiere Pro
- Basecamp
- Basic HTML, CSS
- Canva
- Figma
- Google Ads
- Google Analytics
- Google Workspace
- Grammarly
- Hubspot
- LinkedIn Ads
- Mailchimp
- Meta Ads (Facebook, Instagram)
- Microsoft 365
- Excel
- PowerPoint
- Publisher
- Word
- Slack
- Sprout Social
- Storyblok
- WordPress
Education
B.S. Journalism
Minor, Media Design, Production and Technology
Central Michigan University, Mount Pleasant, MI
Cum Laude
A.A.S. Digital Design & Graphics
Columbus State Community College, Columbus, OH
GPA: 4.0
Training
Social Media Marketing
Hubspot Academy, 2024
Social Media Marketing Certification II
Hubspot Academy, 2024
Design Rules: Principles + Practices for Great UI Design
Udemy, 2024
Women & Multicultural Leadership Development Cohort
YMCA of Central Ohio, 2018
National Women's Mentor Pilot Program
YMCA of the USA, 2018
Team Leader Certification
YMCA of Central Ohio, 2017
- Leading & Coaching Others
- Introduction to Fiscal Management
- Volunteerism: Activating our Community to Advance our Cause