Graphic Design & Digital Marketing Consultant

YMCA of Central Ohio

12/2021 - Present

• Developed an email campaign opened by 20K+ recipients, reaching a 33% open rate and 2% click-through rate, and contributed to beating the fundraising campaign goal by 10%, allowing the organization to offer more financial assistance to their members and program participants.
• Conducted a website content and functionality audit of 560+ web pages to identify opportunities and errors.
• Designed an innovative print and digital YMCA of Central Ohio membership campaign that helped recruit 10% more new members than projected during their January campaign, the largest of the year.

Senior Social Media & Marketing Specialist

Stellar Elements

06/2022 - 03/2024

• Grew LinkedIn engagement by 44% over nine months by creating compelling imagery, graphics, video, and copy.
• Launched the company’s LinkedIn page, which included a successful transition of page followers from the previous brand.
• Generated 100+ leads by designing digital and print marketing collateral using Adobe Creative Cloud, Figma, and Storyblok.
• Curated in-house content library by photographing events and headshots, and filming and editing interviews.

Graphic Design & Social Media Manager

Capital Health Care Network, Columbus, OH

06/2020 - 06/2022

• Created 100+ organic Facebook and Instagram posts each month, driving hundreds of social media interactions and an increase in brand awareness.
• Completed dozens of marketing projects each month, including print and digital advertising, apparel, brochures, flyers, and promotional items using Adobe Creative Cloud and collaborating with colleagues across the company.
• Revamped WordPress websites, boosting search engine optimization with Google Ad Keyword Planner research, crafting descriptions, and directing layout and photography selections.
• Planned, designed, and analyzed Google Ads campaigns to optimize for leads.
• Oversaw strategic vendor-managed advertising campaigns.

Graphic Design, Social Media, & Photography Consultant

Alison Design Photo, Columbus, OH

04/2011 - 05/2022

• Generated dozens of monthly sign-ups by creating up to 40 posts per month for The Reiki Center’s Facebook and Instagram.
• Captured event and landscape photography for the City of Gahanna, Ohio’s marketing collateral.
• Photographed weddings, events, and portraits for clients to preserve memories and provide marketing content.

Marketing Design & Project Manager

YMCA of Central Ohio, Columbus, OH

10/2011 - 04/2020

• Completed 100+ projects annually to promote membership, donations, and awareness, exceeding initiative goals by 15% through graphic design, strategic leadership, and project management, which lead to more members and donations.
• Maintained budget by managing 30+ vendors, resulting in an average savings of up to 40% per project and $30K overall.
• Cultivated positive relationships with 200+ colleagues by creating templates and reviewing work for consistency.
• Met or exceeded Facebook and Google advertising campaign goals by providing strategy and budget recommendations as well as content creation.
• Conceptualized, designed, and produced final artwork and multi-channel digital assets using Adobe Creative Cloud to fulfill requests across the organization.

Layout & Design Artist

The Columbus Dispatch, Columbus, OH

05/2007 - 01/2011

• Designed an informative, attractive daily newspaper by collaborating with editors, photographers, and reporters to produce layouts, charts, illustrations, maps, and other graphics for multiple sections on tight daily deadlines.

Advertising

Graphic Design

Marketing

Photography & Video

Productivity

Social Media

Web